A price isn't a number. It's a stack. The product is at the bottom. Above it sit VAT, retail margins, brand premiums, import costs — and most of that stack is invisible by the time you tap your card. Yumo Yumo reads the receipt, peels the stack apart, and turns the part that sits on top of the product into a token. Hold it. Cash it out. Trade it on DeFi.
The other apps work like this: a brand pays, you get points, the data leaves with the platform. You were the product.
Yumo Yumo flips it. You're the witness. The receipt stops being a coupon and becomes a price broken into its real layers — product, VAT, retail margin, brand premium.
The part that lands on top of the product is the hidden cost. We surface it, prove it, mint a token that carries its weight.
That token is yours. Hold it. Cash it out. Trade it on DeFi. The reward is no longer a coupon — it's an asset, and it moves with you.
We help people take back the say in how much they really pay.